Women in AI – Female Founder to Launch World’s First AI-Driven Marketing Strategy Platform

Brand Soul Malaysia, a leading brand strategy consultancy firm in Malaysia, launches the world’s first artificial intelligence (AI) driven marketing strategy platform in collaboration with Robotic Marketer.

Recognised for its sustainable brand building and marketing strategy formulation, the new partnership with Robotic Marketer is a women- led venture by Mellissa Smith, stepping towards building the future of marketing.

Over the last decade, Malaysian business owners have encountered unprecedented business challenges and struggled to expand their organisations under fierce competition to manage their brands effectively.

Despite several government initiatives, most SMEs find it challenging to differentiate their brands in the global market due to weak branding and marketing strategies and a lack of digital marketing skills.

Companies without a strategy or plan are at risk of spending more resources on ineffective campaigns and missing out on valuable opportunities.

With the launch of Robotic Marketer in Malaysia, Brand Soul intends to transform the branding and marketing landscape by becoming the sustainable brand and AI marketing partner for growing businesses, helping them to capitalise on AI and ChatGPT technology for better marketing ROI.

Another Women-Empowered Milestone

According to a report by Grant Thornton in 2021, Malaysia has achieved a new record with 37% of women occupying senior leadership positions. This partnership is a reflection of this achievement which has resulted from persistent efforts made over the years to enhance skills and expertise, enabling women to reach the pinnacle of the business world.

“We are thrilled to be the leading licensee of Robotic Marketer in Malaysia to extend our service offerings. With ChatGPT technology becoming the buzzword in almost every industry, we aim to become Malaysia’s first branding and marketing consultancy that puts technology and experience into real practice.

Our goal is to help our clients succeed by making marketing easier, more efficient and more cost-effective,” says Stella. “The marketing automation platform is a game-changer for businesses as we give them full control over their marketing performance, with up-to-date data analysis, reporting and full visibility of marketing strategy performance in one single platform.

One of its key features is creating a comprehensive marketing plan with the target audience and competitor insights and marketing tactics aligned to key marketing objectives. It also features a 12-month marketing calendar with real-time data and industry benchmarking analysis. We cannot wait to see how it disrupts the traditional marketing methods and helps businesses to grow,” adds Stella.

Mellissah Smith, the CEO of Robotic Marketer, also comments on the partnership, stating, “We are delighted to partner with Brand Soul.

When we were looking to expand into Asia, we sought a forward-thinking company that embraces technology to drive better marketing performance for their clients. We found that Brand Soul had accumulated respect in the industry working with companies that benefited from their creative approach and performance-centric brand marketing campaigns.

The leap into data-driven marketing strategies using artificial intelligence is a good fit with Brand Soul’s expertise in branding and marketing.” Having worked closely with over 1000 companies across various industries with specialities in the branding and marketing sectors, the founders understand the fast-evolving nature of businesses.

Individually they have also helped businesses drive their branding and marketing through the thick and thin of the pandemic and the current global situation. Moving forward, Brand Soul will launch a series of AI marketing awareness programmes and introduce Channel Partnership Programme to help software companies and their channel partners develop go-to-market strategies to build brands and generate leads.

Companies that Robotic Marketer work with across the channel include SAP, Oracle, Mitel and Zift. Brand Soul will also offer Robotic Marketer as part of its branding and marketing services suite, including brand strategy, brand identity, digital marketing, seed marketing, content creation and more.