What is the future of digital marketing?
Some people think that the future of marketing will be through artificial intelligence, while others believe that influencers are the key. Marketers have many ways to see marketing in the future, but what is for sure is that it will be mostly digital!
Nowadays, digital marketing is composed of AdWords, advertising, marketing automation, blogging, and mobile marketing. The marketing digital connects you with your customers in a way that was previously unimaginable.
Automation
Over the years all digital platforms are perfecting and becoming more intelligent, data accumulation is an exponential function of the increasing number of users of these platforms. Humans will not be able to manage this alone. But thanks to the technology that is also evolving, so-called automation can simplify things. Not to mention substitution but simply cooperation between this tool and marketing, things could go faster and would be fairer.
When we talk about automation, it obviously reminds us of this new tool that no one will be able to do without in a few years’ time, artificial intelligence.
Artificial Intelligence
Artificial intelligence allows not only automation but also machine learning, i.e. AI learns from each of the actions performed so that the next time is better.
But what the will really bring is precision. Thanks to artificial intelligence, advertising campaigns will no longer be based on assumptions but will be more focused on the consumer himself. Indeed, the AI not only collects addresses or phone numbers, but it is also able to track a consumer’s consumption habits on each of the sites visited, historical transaction data, sales trends, competitive information, CRM data, and social media flows. All this information that allows us to better understand consumer behavior.
New Forms of Native Advertising
Native advertising is a form of publicity online who is perfectly integrated on the platform used. The word native meaning this consistency. What will change in the future is how native advertising is conducted. Indeed, this type of advertising is regulated. Widely used by influencers and not always in the rules, the federal trade commission called to order some platforms and influencers who failed to specify that the content it promoted was paying. So as Instagram recently, some platforms are changing their advertising methods, which will be more efficient and transparent in the future.
Voice Search Marketing
Siri, Alexa, Cortana, among many others, are tools who permit to ask for research simply with your voice. That is the future of digital marketing. For the moment this technology is used to create a shopping list or launch music, but the marketing world realizes that it could be as effective for advertising. This could make it easier for consumers to buy, so just by talking to Alexa, consumers can buy a product simply by using their voice.
Digital marketing is undergoing a revolution, the tools available are vast and are evolving very quickly. For marketers, this trend must be followed. The future of marketing is looking to become a more responsive, authentic, and analytical.
