The rising influence of spatial marketing
Marketing is effectively getting rid of the middle man – and putting tape on the mouths of marketers around the globe.
Now, that is a little over the top, but it’s not too far from the truth and when you read this, you will see why.
What is vital from the start of a marketing relationship is communications. But it is how we communicate and what actually becomes out thought process, and its translation that is communicated out of our mouths that really is getting the big overhaul.
We’re a marketing strategy technology platform. What’s important for us the intended outcome of creating and developing a marketing strategy that is congruent with the unique goals of a business. This task however can often prove itself a challenge due to an inability for some individuals and organisations to accurately express and convey their thoughts and goals in a way that translates into the audience or technology understanding it. As a result, lengthy conversations pursue which are usually met with conflicting opinions and experiences which occasionally go unresolved.
In a world which places an emphasis upon enhancing workplace productivity, it is essential to identify more effective methods of producing increasingly effective and powerful marketing strategies which are not based upon the opinion or memory of an individual. Instead, it is more important to base marketing strategies upon data-driven and factual-based information digging deep into the market, competitors and other marketing activations.
By using Robotic Marketer as our marketing strategy technology platform to generate real-time marketing strategies, it allows for an efficient method of producing strategies through smart technology. We’ve pioneered the move from humans (or marketers) manually writing marketing strategies, to machines (or robots) doing them for us.
Like many other technology companies, Robotic Marketer strives to continually enhance its operations and take things to the next level through adapting to the ever-changing conditions and demands in the marketplace.
This is where spatial computing has garnered our attention. A revolutionary method of enhancing the quality of communication which occurs between clients, and enables for a more accurate depiction of the aspects they want to be included in their marketing strategy allowing our technology to do the rest. The ground-breaking wearable devices given to us through augmented reality technology possess the capacity to quite literally extract our thoughts and document them in a succinct and comprehensible manner feeding our robot and giving an end result within minutes. It enables individuals to say what they think, and in turn, results in a more effective and efficient form of communication to occur.
Therefore, this suggests that the future of marketing strategy development will occur through the utilization of a wearable device to transfer individual’s thoughts, similar to the concept of the AlterEgo device, which is a peripheral neural interface that enables individuals to communicate with machines through the assistance of artificial intelligence, and elicits a response.
Group meetings and workshop will become more interesting with technology being the mediator for the discussion and not the loudest speaking individuals.
Think about the possible theoretical applications of spatial computing:
• Developing a list of marketing objectives for your company – Spatial computing utilises machine learning and AI in an attempt to decipher the thoughts of the individual and group. Based upon data analytics, big data, machine learning and AI, this information is then used to develop and generate the most affective and favourable marketing to enable your organisation to achieve their desired business goals.
• Enhancing your public relations strategy – The spatial computing software possesses the capacity to take into consideration the thoughts of all stakeholders and collates this information to create a public relations strategy. This information if further compared to the activities of your competitors within all aspects of their public relations platform in an attempt to generate a unique public relations strategy, proposed media topics and platforms which are most favourable to achieve the communal goals set by all stakeholders.
• Determining lead generation – The spatial computing software, in conjunction with machine learning, big data, AI and data analytics, is capable of framing the thoughts of the individual, based on aspects such as budget, technology, etc., and creates a results-based lead generation campaign with the most favourable return on investment, thus providing your sales teams with an extensive amount of potential customers for the business’s products to be sold to.
Despite the applications being considerably broad and extensive, the above provides a brief snapshot into the efficiency and effectiveness that can be benefitted from the utilization of spatial computing. The ability for thoughts to be directly understood by spatial software allows for the intended meaning to be captured and further permits for the accurate and relevant generation of ways to achieve the desired results of the organisation.
The constant and ever-changing developments within the field of AR and VR possess extremely useful implications for marketers, with spatial computing possessing the capacity to revolutionize the field of marketing and the way certain functions and tasks are performed.
Edited and reposted by
Adrian Scollo
