The best marketing strategies to launch a business

You may feel invisible when marketing with a strategy, as if you are shouting into a crowded room and no one is paying attention.

Whether you are a tenacious startup or an established company, having a written marketing strategy has a direct impact on your success. According to research, successful marketers were 414% more likely to report success when their approach was documented.

This article will introduce six best marketing strategies to launch a business.

1. Email marketing

Is the use of email in marketing campaigns to advertise a company’s goods and services and to reward repeat business from clients. Customers on your email list can be informed about new products, deals, and other services through email marketing. Educating your audience about the benefits of your brand or maintaining their interest in between transactions can also be a more subtle way to market. It might also be anything in between.

Moreover, email marketing can help you establish a connection with your audience and increase traffic to your blog, social media accounts, and other websites you want people to visit. To ensure that consumers are only receiving the messages they wish to view, you may even segment your emails and target users based on demographics.

2. SEO

Search engines like Google will be the main source of visitors to your store’s website. The data shows that the ROI on Google organic search traffic is 5.3 time, compared to 2 times from paid search. Even though this marketing method takes time, eventually it will be less expensive to get customers through search than through paid advertising, balancing the expenditures.

3. Influencer marketing

One of the best ways to promote your business and increase exposure online is through influencer marketing. It entails forming alliances with creators whose messages complement your own and promoting goods through their channels. According to the 2023 Influencer Marketing Hub survey, a remarkable 90% of marketers think influencer marketing is successful and 72% think it attracts better-quality clients.

With reason, user engagement with influencer material is higher than with branded content. Influencers typically have an engagement rate of 5.7%, which is about twice as high as the content brands post on Instagram. Additionally, companies who use influencer marketing make $18 for every dollar invested.

Some top influencer marketing channels include Instagram, YouTube, Facebook, Blogs, and Twitter.

4. Google Ads

The channel for internet business promotion that is most misunderstood is Google pay-per-click (PPC) ads. Due to their simplicity, many people continue to use Facebook or Instagram for their social media advertising and neglect Google and YouTube, the two biggest search engines in the world.

Flexible spending limits as low as $5 are possible. Pay only when someone clicks on your ad, and target specific audiences based on behaviours and past actions. But what appeals to people about Google Ads is the variety of ad formats available.

Getting Google Ads set up might be challenging. However, if you’re willing to learn how to use it for advertising, you may quickly increase traffic and sales by running retargeting ads, reaching a sizeable target group with strong buying intent, and attracting new customers.

5. Podcast

The survey from Influencer Marketing Hub has estimated that 177 million US citizens older than 12 have listened to a podcast, which equates to 62% of the US population. To market your business with the podcast, you could either start your own podcast or become a guest on someone else’s podcast.

One effective strategy to grow your audience and your business is by starting a podcast. Making one does not require technical expertise or a significant initial outlay of funds. But gaining traction can take some time.

The hosts of podcasts are constantly looking for interesting guests. You have a chance to appear as a guest on any podcast if you have a compelling tale to tell, relevant experience, or insightful knowledge to impart.

6. Content marketing

80% of marketers place a high priority on content creation. Furthermore, 26% of B2B marketing budgets are typically allocated to content marketing. More than any other strategy, consistent, high-quality, and interesting material influences audience decision-making.

One of the many elements that affect your company’s development and success is the consistency of your brand messaging. Big brands understand how to consistently represent their brand throughout all customer interactions. The same logic holds true for content marketing; your content must have a distinct and recognisable voice, style, and pitch across all channels of distribution.

Content types a brand can create include blogging, webinars, newsletters, videos, live streams, etc.

To sum up, the goal of marketing is to connect your brand’s value to the right customer base. There is no magic, universal strategy that will revolutionise your business at one time. My suggestion to you is to keep trying different marketing methods till you find out the most suitable one for your business. After reading this article, hopefully you will have a broader understanding of the potential marketing channels, any of which could be the key to your future success.

By: Yican Li