20 AI Technologies for Marketing Teams to Boost ROI
In today’s marketing world, using artificial intelligence (AI) is essential. From automating repetitive tasks to generating data-driven insights, AI technologies have transformed how marketing teams operate, enabling them to improve efficiency, creativity, and, most importantly, return on ...
How to Make the Most of Your Marketing Tech Stack: The Components and Their Interconnections
In modern marketing practices, your tech stack serves as the engine that drives your campaigns, engages your audience and converts leads into loyal customers. From email marketing and automation platforms to CRM systems and social media tools, each component of your tech stack plays a very ...
How social media has changed the whole marketing industry
Before digital marketing has taken over social media, social media was only a platform for people to connect and virtually socialize. Businesses were using traditional marketing channels such as broadcasting, prints, billboards, and more. These marketing channels are costly and are no longer ...
Why You Need Social Media in Your Marketing Strategy
Social media plays an important role in modern marketing, with more than three billion people using social media every month, according to Marketing Insider Group. The popularity of social media platforms is an opportunity for you to connect with your audience in a way that is quicker and more ...
