Why Marketing is Not Sales
Often used interchangeably Sales and Marketing are two aspects of business that are intrinsically linked, yet at the same time, both very different. Failure to understand the difference will be to your business’s detriment.
What Are The Differences Between Sales & Marketing – And How To Align Them
The two words “sales” and “marketing” are often used interchangeably in a business environment. But do you know they carry very different goals and functions?
The Benefits of Marketing Automation
Executing a marketing strategy can be a tedious and overwhelming process, that is why marketing automation can be a marketer’s best friend! Marketing automation software automates and streamlines marketing activities and is most beneficial in areas such as email marketing, social media, and ...
KPIs Are Dominating, Here’s Why You Should Pay Attention
Every industry has a means of measuring success. In every field, there’s a litmus test and standardized measurements to meet your objectives. Key Performance Indicators (or KPI’s) are the litmus test by which we can and should measure our goals in marketing! So what exactly are KPI’s and ...
