sales vs marketing

Why Marketing is Not Sales

  • On : August 18, 2021

Often used interchangeably Sales and Marketing are two aspects of business that are intrinsically linked, yet at the same time, both very different. Failure to understand the difference will be to your business’s detriment.

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sales and marketing alignment

What Are The Differences Between Sales & Marketing – And How To Align Them

  • On : April 22, 2021

The two words “sales” and “marketing” are often used interchangeably in a business environment. But do you know they carry very different goals and functions?

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The Benefits of Marketing Automation

The Benefits of Marketing Automation

  • On : September 21, 2020

Executing a marketing strategy can be a tedious and overwhelming process, that is why marketing automation can be a marketer’s best friend! Marketing automation software automates and streamlines marketing activities and is most beneficial in areas such as email marketing, social media, and ...

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KPIs Are Dominating, Here’s Why You Should Pay Attention

KPIs Are Dominating, Here’s Why You Should Pay Attention

  • On : October 8, 2019

Every industry has a means of measuring success. In every field, there’s a litmus test and standardized measurements to meet your objectives. Key Performance Indicators (or KPI’s) are the litmus test by which we can and should measure our goals in marketing! So what exactly are KPI’s and ...

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