Beyond Guesswork: AI’s Role in Optimizing Marketing Budgets
Marketing teams often find themselves at a crossroads when trying to align marketing goals and budget allocation for the same. In the realm of business strategy, allocation of marketing budgets represents a critical juncture between planning and execution. The introduction of Artificial ...
Email Marketing Analytics: How to Measure And Report On Key Metrics
The importance of email marketing has been discussed countless times as part of a good marketing strategy. We could even talk about how to optimize emails and improve them or the common mistakes to avoid. Nonetheless, does any of that truly matter if we don’t know if they are generating ...