How to write the Best Marketing Strategy possible In 2023
All business plans must include a marketing strategy since it describes how a company will connect with its target market and accomplish its objectives. For example, a business can boost sales, differentiate itself from rivals, and build brand awareness with a solid marketing plan.
How to fast track to marketing management
I’ve always known that I have wanted to be a marketing manager. When I started out my career in the early 90’s, I wanted to achieve this by the time I was 30 years old. That was my expectation and the goal I set for myself. There are many ways a marketer climbs the corporate […]
Is the Role of the Traditional Marketer Dead?
Marketing has seen a significant shift over the years – from the types of mediums used, to the intricacies of content developed. Advancements in technological automation and the rise of marketing artificial intelligence have raised several questions about the future of marketing and the ...
Why Technology Adoption Is Now Compulsory
We live in a world where not all industries operate on the same level of innovation. Some industries boast impressive digitalisation and technology adoption, whereas others see no value in it, especially the more traditional sectors. But that is all soon to change.
5 Ways Technology is Changing Marketing Consulting
Advances in technology affect every part of our lives, so it’s without question that it has significantly changed the world of marketing too. Marketing consultants have to adapt their strategies to keep up with a very technology-driven society.
The Ultimate Guide to Developing a Go-to-Market Strategy
Here’s the situation. You’ve come up with an incredible idea that you know is going to save businesses a considerable amount of time and money by solving a problem in a way no one has thought of yet (as far as you know). You’ve gone through the process of pitching it to investors and raised ...
How Developing Marketing Strategies Has Changed In 2021
2020 witnessed a massive digital migration as everything shifted to the virtual space, easily fast-forwarding the anticipated digital transformation by years.
How To Increase Your ‘Net New Leads’ With The Right Marketing Strategy
With only a little over a month to go, many businesses are buckling down and prepping for the new year. Smart businesses finding that by having a plan in place, they are 313% more likely to achieve their goals. Marketing is one of the most important things a business can do. Not only does it ...
SEO, Just Another Useless Buzzword?
For many, Search Engine Optimization (SEO) is just another buzzword tossed in a sea of jargon promoted by marketers. However, SEO is much more than just a phrase. How can SEO become part of your game plan and marketing strategy for 2020?
‘Lights, Camera, Keep Up’: The Age of Strategic Video Marketing
Today, consumers are spending 33% of their time watching online video content. To keep up with these staggering figures, companies must keep video content in their wheelbarrow. So then, how do we integrate video into our marketing strategy?
