2021, The Year to Outsource Your Marketing Department
Many companies are wary of the practice of outsourcing. Despite reasonable skepticism, outsourcing may be an invaluable solution to strengthen your marketing department. Could it work for your business?
Increase Market Control with Strategic Alliances
Strategic alliances maneuver your business toward increased sales and greater brand awareness in the market. Navigating these arrangements with complementary businesses can be difficult, however, they are quintessential in the strategic process.
Sinking in a Sea of Customers? Swim with CRM
CRM is a strategic approach to detailing and maintaining relationships with current and potential customers. Proper use of CRM tools streamlines your customer pipeline and pivots your business toward success. Let’s take a deeper dive.
Email Marketing, More Influential Than Facebook and Twitter Combined?
Email marketing is one of the most pervading forms of media today. This channel boasts some 3.9 billion users, surpassing the total accounts of Facebook and Twitter, combined. If you’re not using email marketing to reach your target audience, you should be. So how exactly does your business ...
SEO, Just Another Useless Buzzword?
For many, Search Engine Optimization (SEO) is just another buzzword tossed in a sea of jargon promoted by marketers. However, SEO is much more than just a phrase. How can SEO become part of your game plan and marketing strategy for 2020?
‘Lights, Camera, Keep Up’: The Age of Strategic Video Marketing
Today, consumers are spending 33% of their time watching online video content. To keep up with these staggering figures, companies must keep video content in their wheelbarrow. So then, how do we integrate video into our marketing strategy?
Promotional Strategies that Build Brand Recognition and Awareness
Believe it or not, the phrases brand recognition and brand awareness aren’t synonymous. The jargon is similar, but they’re more fraternal than identical. While the differences are slight and must be approached in unique ways, a marketing strategy can be implemented to achieve both brand ...
Marketing Strategy by the Numbers: Budget, Price Point and Profitability
The culture of startups and SMB is fast-paced, unpredictable and often ill-resourced. Often smaller businesses are good at what they do, but they don’t know how exactly to display it to others. Developing a marketing strategy is crucial even in the most minute stages of growth. If developed ...
The ‘Why’ Behind Marketing Strategies: Don’t Just ‘See What Sticks’
An old method (I might even say an archaic way) to see if spaghetti is done boiling was to throw a single noodle strand at a wall. If it stuck, it was done boiling and ready to eat. SMBs are trying the same thing with their approach to strategic marketing, only they are forgetting one […]
How to Capture the Focus of CEOs in Strategic Marketing
Approaching a CEO is a short hike, you just have to build up the confidence. Now, whether or not you truly get their attention is like summiting Everest. So how do we make the climb?
