AI Tools for Mapping Customer Journey in B2B Marketing
In B2B marketing, understanding the customer journey map is crucial for building meaningful relationships, identifying key engagement opportunities, and guiding prospects toward conversion. With long sales cycles, multiple touchpoints, and complex decision-making processes, mapping the B2B ...
B2B Marketing Strategies Every Small Business Should Adopt
It is important for small businesses to be clever and proficient in their marketing efforts to stand out and attract potential clients. B2B marketing strategies that implement a variety of tactics can help small businesses achieve their goals. Let us find out which fundamental marketing tactics ...
Your Marketing Department & AI: How Robotic Marketer Can Transform Your B2B Marketing Strategy
The B2B business realm is competitive, and every marketer developing a B2B marketing strategy is well aware of this. In a sphere where efficiency and precision in marketing reign supreme, many businesses are now looking towards artificial intelligence (AI) to streamline operations, reduce human ...
The Dual Perspectives on B2B Marketing Excellence: A Global B2B Marketing Consultant’s Analysis
The expectations for marketers are complex and multifaceted and often are out of sought after with senior management and sales. As a consultant with McKinsey, I’ve observed the interplay of demands and deliverables from both leadership and marketing functions. Herein, I’ll articulate the ...
Five B2B Marketing Strategies For Technology Companies
On the contrary to popular belief, B2B marketing does differ from B2C marketing. B2B marketing is about convincing an organisation (meaning a large group of people), on the other hand, B2C is simply about catering directly to consumer’s needs. Therefore, B2B marketing is vastly about creating ...
6Ps of B2B Marketing
What is Marketing Mix, and how is it different for B2B? The four Ps of marketing makes up what is known as the marketing mix. Many people need to realize that the 4Ps are more often linked with business-to-consumer (B2C) marketing than business-to-business (B2B) marketing. There are two more ...
5 Must-Try B2B Marketing Channels
With so many marketing channels available, it can be hard to narrow down on the ones that can earn your Business-to-Business (B2B) the best ROI. You may be asking yourself, why should I try B2B marketing channels? I’m here to tell you exactly why you should.
