SEO Marketing Tactics You Should Avoid
Search engine optimization (SEO) is extremely important when it comes to your business’ performance. SEO is the process of improving your ranking when potential customers search for keywords related to your business. The better visibility your website has the more likely you are to attract possible leads and existing customers to your website. Improving SEO is critical in staying relevant, and you must ensure that you do everything right to boost your content.
Here are some tactics you should avoid when it comes to your SEO strategy:
Keyword Stuffing
Keywords are an important factor within SEO strategies because they will tell the search engines what your content is about. While keywords are an important factor, you want to ensure that you are not using keyword stuffing. According to Google, keyword stuffing is the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. This is considered a black hat SEO method now.
Types of keyword stuffing include:
- Unnecessarily repeating words or phrases
- Including words that are out of content
- Including words that are not relevant to the topic of the page
Ensure that you are still using keywords to describe your content, but it is critical that you are not keyword stuffing. This will only lead to search engines not showing your content.
Article Spinning
Article spinning is the practice of using a computer program to take a piece of text—such as a blog post or webpage—and rewrite it using synonyms and various grammatical tricks to create dozens or even hundreds or thousands of new, unique pieces of content.
Spun articles can be extremely difficult to read and because of that people are less likely to read all the way through. It produces low-quality content and can result in you losing the focus of your readers and potentially new customers.
But as the search engine is evolving with time, it can now detect these artificially written articles which are now considered part of the black hat SEO strategies.
Spamming On Social Media
When promoting your content on social media you want to ensure that you are not just posting a link and nothing else. If you send people links with no context regarding what it is about, the search engine will consider this spam. The links you share across social platforms increase brand exposure, so you want to ensure that you include the relevant information regarding what your post is about.
If you post in groups (such as on LinkedIn) or on pages with relevant information on what your content is about, Google will not penalize your SEO rankings. This kind of posting commonly results in producing organic traffic to your website.
Do Not Publish Too Much Content
Posting more content doesn’t necessarily mean you are going to gain more traffic. Companies post content too often and that is too similar to what they have posted before, which can result in content cannibalization, which is when you have too many identical or similar keywords spread throughout the content on your website. This results in your business competing with themselves and lowering the uniqueness of the keywords on your website. This is bad for SEO because the search engine cannot distinguish which article it should rank higher.
The content on your website needs to have a purpose other than just trying to boost SEO. If you are posting just to gain traffic, with no other motive, you should not post. If you cannot distinctly distinguish the purpose of the content you wish to publish, it’s irrelevant and should not be posted. It is critical to think about what is going to make your website stand out from others.
Increasing your SEO should be a key factor when it comes to your marketing campaign. You must ensure that you are taking advantage and avoiding these tactics. If you have any questions regarding your marketing strategy or how to increase your SEO, get in contact with one of our marketing experts at Robotic Marketer!
Thanks to Firmbee from Unsplash for the image!
