MBTI Characteristics That Will Be Most Meaningful for your Marketing Team in 2025

  • On : September 30, 2024

How we design our marketing team and department for 2025 will be very different to how it has been done in the past with AI and advanced technology rapidly shaping how marketers interact with their audience. As we move into 2025, understanding the psychology behind human interactions and decision-making becomes more critical than ever. One tool that provides deep insight into personality dynamics is the Myers-Briggs Type Indicator (MBTI). In this article, we’ll explore what MBTI is, the characteristics it encompasses, how these traits relate to marketers and, most importantly, which MBTI characteristics will be most significant in shaping successful marketing strategies in 2025.

What is MBTI?

The Myers-Briggs Type Indicator (MBTI) is a widely used personality assessment tool that helps people understand their personality type. Developed by Katharine Cook Briggs and her daughter Isabel Briggs Myers, the MBTI is based on Carl Jung’s theory of psychological types. The instrument identifies 16 distinct personality types by assessing an individual’s preferences in four dichotomous categories:

  1. Extraversion (E) vs. Introversion (I) – How you focus your attention and gain energy.
  2. Sensing (S) vs. Intuition (N) – How you process information.
  3. Thinking (T) vs. Feeling (F) – How you make decisions.
  4. Judging (J) vs. Perceiving (P) – How you organize your life.

These combinations create 16 different personality types, each represented by a four-letter code, such as INFJ, ENTP, ISFP, etc.

What Are MBTI Characteristics?

Each MBTI personality type encompasses unique characteristics that impact how individuals think, communicate and interact with others. Here’s a brief breakdown of the four dichotomies:

  1. Extraversion (E) vs. Introversion (I):

  •  Extraversion (E): Energized by social interactions, enjoy engaging with others and often think out loud.
  •  Introversion (I): Gain energy from solitude, prefer deep and meaningful conversations and tend to think before speaking.

  1. Sensing (S) vs. Intuition (N):

  •    Sensing (S): Focus on present realities, practical details and concrete information.
  •    Intuition (N): Think about future possibilities, abstract concepts and enjoy brainstorming new ideas.

  1. Thinking (T) vs. Feeling (F):

  •    Thinking (T): Make decisions based on logic and objective analysis.
  •    Feeling (F): Base decisions on values, emotions and how others might be affected.

  1. Judging (J) vs. Perceiving (P):

  •    Judging (J): Prefer structure, planning and organization.
  •    Perceiving (P): Flexible, adaptable and open to spontaneous situations.

How MBTI Characteristics Relate to Marketing Team

Marketing teams with different MBTI characteristics approach tasks, strategies and challenges in various ways. Understanding one’s MBTI type can reveal strengths and weaknesses that influence how marketers interact with technology, consumers and teams. Below, we’ll explore how different MBTI types navigate key marketing scenarios:

  1. The Visionary Marketer (ENTP/ENFP)

  • Characteristics: Energetic, innovative, love brainstorming, thrive on change.
  • Strengths in Marketing: Visionary marketers are excellent at generating new ideas, finding creative solutions and staying ahead of trends. Their curiosity drives them to experiment with AI and technology, making them adaptable in fast-paced environments.
  • Challenges: They may struggle with routine tasks and tend to lose interest once the excitement fades.

Scenario: An ENTP marketer might excel at devising a unique AI-driven campaign strategy that integrates chatbot interactions with social media platforms. However, they might require support from more detail-oriented colleagues to execute the plan efficiently.

  1. The Analytical Strategist (INTJ/ISTJ)

  • Characteristics: Logical, methodical, detail-oriented and future-focused.
  • Strengths in Marketing: Analytical strategists are excellent at data analysis, strategic planning and forecasting. In a world driven by AI and technology, they are quick to leverage data analytics tools to gain valuable insights into consumer behaviour.
  • Challenges: They may be less comfortable with ambiguity and rapid change, preferring a structured approach.

Scenario: An INTJ marketer can harness AI-driven data analytics to uncover consumer trends, enabling them to create data-driven campaigns. They might lead the development of sophisticated targeting strategies but could need help adapting to spontaneous shifts in consumer behaviour.

  1. The Empathetic Connector (INFJ/ENFJ)

  • Characteristics: Compassionate, insightful and adept at understanding others’ needs.
  • Strengths in Marketing: Empathetic connectors in your marketing team excel in building relationships and creating personalized marketing experiences. They understand the emotional aspects of consumer behavior, making them effective in crafting messages that resonate on a deep level.
  • Challenges: They may struggle with objective decision-making or handling criticism.

Scenario: An INFJ marketer might leverage AI to analyze sentiment across social media platforms, tailoring their messaging to create an authentic and emotionally engaging campaign. Their ability to empathize with consumers ensures that the brand’s voice feels genuine.

  1. The Dynamic Implementer (ESTP/ESFP)

  • Characteristics: Action-oriented, spontaneous and adaptable.
  • Strengths in Marketing: Dynamic implementers are exceptional at executing marketing campaigns with agility. They thrive in environments that require quick decision-making and can rapidly adapt to emerging trends.
  • Challenges: They might struggle with long-term planning or following through with details.

Scenario: An ESTP marketer might excel in managing real-time social media campaigns, adapting their approach based on immediate feedback and trends. They’ll leverage AI-powered tools for instant insights but might need assistance with maintaining consistency over time.

MBTI Characteristics That Will Be Most Important in 2025

Given the significant impact of AI and technology in marketing, certain MBTI characteristics will be more valuable to your marketing team than others in 2025. Here’s a breakdown of the most crucial traits:

  1. Intuition (N) Over Sensing (S)

  • Why It Matters: As technology continues to evolve, marketers who possess an intuitive mindset (N) will excel at imagining future possibilities, identifying emerging trends and developing innovative strategies. AI’s predictive analytics will require marketers who can think abstractly and use insights to craft forward-thinking campaigns.
  • Key Benefit: Intuitive marketers are more likely to experiment with AI-generated content, anticipate shifts in consumer behaviour and quickly adapt to new tools.

  1. Thinking (T) Over Feeling (F)

  • Why It Matters: AI and technology will demand marketers who can analyze vast amounts of data objectively. While empathy remains essential, the ability to make logical, data-driven decisions (T) will be crucial in creating strategies that leverage technology effectively.
  • Key Benefit: Thinking-oriented marketers can balance AI insights with creative intuition, ensuring campaigns are both effective and empathetic.

  1. Perceiving (P) Over Judging (J)

  • Why It Matters: The marketing landscape is becoming increasingly dynamic, requiring marketers to remain adaptable and open to change. Perceiving (P) types thrive in environments where flexibility and quick adaptation are necessary, making them ideal for navigating the uncertainties of AI-driven marketing.
  • Key Benefit: Perceiving marketers will be more comfortable experimenting with new technologies, adjusting campaigns based on real-time data and responding to consumer feedback.

  1. Extraversion (E) Over Introversion (I)

  • Why It Matters: While introverts bring valuable analytical skills, extraverts will be more effective in collaborative, AI-enhanced marketing environments where communication and networking are key. The ability to connect with others and work cross-functionally will be increasingly important.
  • Key Benefit: Extraverted marketers will leverage AI tools to foster connections, engage with diverse teams and drive more interactive and engaging marketing strategies.

MBTI and the Future Marketer in 2025

In 2025, marketers who possess a blend of intuitive (N), thinking (T), perceiving (P) and extraverted (E) characteristics will be best positioned to thrive in a technology-driven environment. These traits align with the demands of AI integration, data-driven decision-making and the need for adaptability in an ever-changing landscape.

However, it’s essential to remember that successful marketing teams will benefit from a diverse range of MBTI types. Each characteristic contributes unique strengths that, when combined, create a holistic, innovative and resilient marketing strategy. By understanding and leveraging MBTI characteristics, marketers can not only adapt to the technological revolution but also leverage human insight to connect with consumers in more meaningful ways.

As AI and technology continue to evolve, the most successful marketing team will be those who understand themselves, their teams and their consumers at a deeper psychological level. Embracing MBTI as a tool for growth and collaboration will undoubtedly become one of the most meaningful strategies in the future of marketing.