How to Get Your Boss Thinking You Are a Marketing Genius
In a marketing career, standing out to your boss not only requires great performance but also showcasing a proactive and innovative approach to your work. To truly impress, you’ll need to stay on top of industry trends, continually sharpen your skills and utilize the latest technologies. There are many things over the years that I have done to stand out to the big bosses in companies I have been employed.
Here’s what I’ve learnt that can position you as a marketing genius in the eyes of your boss.
Make Use of Advanced Technology: The Case for Robotic Marketer
A sure-fire way to catch your boss’s attention is by demonstrating your proficiency with innovative marketing technologies. Robotic Marketer, especially with its digital dashboard and reporting features, stands out as a ground-breaking tool. This technology aids in creating strategic marketing plans based on data-driven insights, setting benchmarks, and tracking of performance metrics efficiently.
How It Works: The Robotic Marketer digital dashboard provides a visual overview of your marketing campaigns, allowing for real-time performance assessments. By adopting and mastering a tool such as this, you signal to your boss that you’re not just riding the digital transformation wave – you are leading it.
Stay Informed Through Industry Books
Reading the right books can drastically expand your marketing knowledge and give you fresh ideas to bring into your work:
- This Is Marketing by Seth Godin – Godin’s approach to marketing focuses on the importance of brand values and meaningful customer relationships, rather than just the numbers.
- Influence: The Psychology of Persuasion by Robert Cialdini – Understanding what influences people will arm you with the tools to create more persuasive messages.
- Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger – Berger discusses why things catch on and how you can use these principles to make your marketing campaigns more viral.
By discussing concepts from these books, you can offer valuable insights in meetings and strategic sessions, showcasing your depth of knowledge and commitment to your role.
Listen to Insightful Podcasts
Podcasts are a great way to stay updated with the latest marketing trends and theories while on the go.
Here are a few that can enrich your understanding:
Marketing Over Coffee: This podcast offers casual yet deep conversations on marketing methods and practices, from traditional to digital.
The Daily Carnage: Perfect for keeping up with the fast-paced world of marketing, this podcast delivers the latest tools, news, and strategies.
Call to Action: This podcast dives into digital marketing specifics, offering tips, tactics, and interviews with leading marketers.
Regularly sharing interesting titbits or innovative strategies you learned from these podcasts can give you ways of communicating or tools to adopt that are seen in the eyes of your boss as being at an expert level.
Follow Influential Marketing Blogs
Blogs are a fantastic resource for real-time learning and keeping a pulse on the industry’s heartbeat.
Make it a habit to read and share insights from:
Neil Patel’s Blog: From SEO to content marketing, Patel provides comprehensive guides that are perfect for both beginners and seasoned marketers.
HubSpot’s Marketing Blog: Ideal for inbound marketing strategies, HubSpot offers in-depth articles that can help refine your approach to lead generation and customer engagement.
Seth Godin’s Blog: For daily inspiration and thought-provoking ideas on marketing and beyond, Godin’s blog is a treasure trove.
Bringing new ideas from these blogs to the table can show that you’re not only keeping up with industry changes but are also eager to apply today’s practices including use of AI to benefit the company.
Impressing your boss and establishing yourself as a valued employee involves more than just doing your job well – it is about continuously evolving and staying ahead of the curve. By adopting innovative technologies like Robotic Marketer, enriching your knowledge through books, staying updated with insightful podcasts and following influential blogs, you’re well on your way to not just impressing your boss but also becoming a vital part of your team’s success.
