While it is evident that Influencer Marketing can reap various benefits for a business, it is imperative to consider the potential mistakes brands make when
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The marketing landscape is constantly evolving, meaning marketers must continually adapt to stay competitive. The past few years have shown just how quickly consumer behavior
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Source: Marketing Eye While many companies are now scrambling to fix their websites in light of the fact that Google is determining whether or not
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Source: Jeff Bullas You’ve worked hard at putting together your webinar slides. You’ve fine-tuned your presentation to your liking. After a few run-throughs, you’re ready
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Big data refers to extremely large and intricate data sets that require complex systems to extract information from them. Millions, if not trillions of data
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As a brand in the B2B space, the COVID-19 or Coronavirus pandemic has changed how business is done. For most B2B companies, attending events is
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In a crisis situation such as the COVID-19 outbreak, effective communication strategies are crucial. Given the rapid spread of the virus, timely and consistent information
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A successful business idea begins with a well-developed marketing strategy. While frequent adjustments and adaptations to your strategy may be necessary, it is imperative that
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Social media platforms have experienced exponential growth since 2004. Despite almost half of the world’s population being active on social media, it still has not
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Source: Marketing Eye Atlanta Everyone in the professional world has email. For many companies, it’s their primary avenue of communication. Marketers have been using email
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These are uncertain times for us all and we now live in a world where life seems so different from what we’ve been used to.
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Building an authentic brand will set you apart from competitors. Your brand goes far beyond a unique name and logo; it is ultimately how you
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