The incredible growth of marketing technology cannot be understated. We have seen from Gartner’s 2018-2019 study that marketing technology or “martech” is increasingly becoming a
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Google Analytics is a powerful free and paid web analytics tool for businesses to track their web or app performance. Launched on November 15, 2005,
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Sharing a compelling and resonating story to your audience is a goal for any brand. Andrew Davis, a keynote speaker states, “Content builds relationships. Relationships
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As 2020 draws to a close, many entrepreneurs and business leaders are coming to terms with the underperformance of marketing tactics for the year, most
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Marketing is effective, but it isn’t easy. In today's modern environment, marketing particularly digital marketing has rapidly evolved transforming the way businesses operate. It’s safe
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A common mistake many businesses make when it comes to social media engagement is placing a primary focus on increasing audience size alone. While audience
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It’s coming to the pointy end of 2020, and many technology companies haven’t taken full advantage of Market Development Funds (MDF Funds) made available by
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A good marketing strategy consists of a comprehensive collection of marketing techniques that enables a business to direct its resources towards the best opportunities in
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Marketing is a competitive game that requires carefully planned and well-executed tactics in order to be successful. Misinformed decisions often result in wasted time, resources
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It was 25 years ago, almost to the day, that I started as a young woman in the technology industry. At the time, I was
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Digital PR is used to build brand awareness in the form of immediate communication, strengthening your business' exposure and search engine optimization. Small businesses can
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During a time of such uncertainty, it is likely you’ve thought about rethinking your marketing strategy. With reduced demand for your product or services, the
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