I am currently in my final year of a marketing degree at University and amidst my first internship program. However, one sinister thing has quickly
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The two words “sales” and “marketing” are often used interchangeably in a business environment. But do you know they carry very different goals and functions?
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LinkedIn marketing is the practice of using LinkedIn to make connections, improve brand awareness, generate leads, promote business relationships and partnerships, share content and drive
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Marketing automation is about turning your marketing practices or communication with customers into processes that are systemized and automated. It brings value to businesses by
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2020 witnessed a massive digital migration as everything shifted to the virtual space, easily fast-forwarding the anticipated digital transformation by years. As of last year,
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Your boring ad copy is killing sales! I know how you feel. If I saw this pop up on my lunch break, I would be
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Content marketing has become increasingly crucial to businesses these days. “Whether you choose to create something for your buyers or not, they’re going to consume
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Digital marketing is becoming more important than ever. But not every business owner is aware of how vital digital channels are for expanding business reach
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Ratings, reviews and word-of-mouth play a very important role in B2C consumers’ decision-making. In similar ways, B2B clients bank on case studies when evaluating potential
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Marketing has always been around with every product and service produced by a company. More importantly, businesses succeed when innovation and marketing work hand in
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What is content writing? Better yet, what is a content writer? When trying to answer this question you’ll come across a variety of definitions. Some
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