Some of the most common social media marketing mistakes are the ones you may not even know you’re making. The most frustrating part about these
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Often used interchangeably Sales and Marketing are two aspects of business that are intrinsically linked, yet at the same time, both very different. Failure to
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The first step to having a streamlined Facebook ads campaign is to use the STP framework. Rather than focusing on a broad audience and actively
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When Covid-19 first hit in 2020, it impacted many aspects of our lives. Work from home measures were introduced, with lessons and meetings having to
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Just like how technology is continually developing, the market is also changing. A digital presence is becoming more important, and increased competition makes the differentiation
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Two terms that are thrown around often within the marketing space are the words strategy and tactics. Often used interchangeably, many marketers use such phrases
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Due to the pandemic, many future #marketers are being turned down for #internships, so we thought that we had better help solve this problem. While
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Amidst the most unpredictable times of our generation, being able to adapt and adjust is now more important than ever. Focusing your attention on re-evaluating
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Marketing is the most formidable tool for facilitating growth in your business. Executing carefully formulated marketing strategies is likely to welcome various benefits for your
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We live in a world where not all industries operate on the same level of innovation. Some industries boast impressive digitalisation and technology adoption, whereas
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Emerging technology companies can have bright business prospects, however, without the right marketing strategies in place, their ability to attain long-term goals is far from
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When used right, video marketing is an incredibly powerful and successful marketing tool. Video marketing works so well for several reasons, all pointing towards a
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