Ratings, reviews and word-of-mouth play a very important role in B2C consumers’ decision-making. In similar ways, B2B clients bank on case studies when evaluating potential
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Marketing has always been around with every product and service produced by a company. More importantly, businesses succeed when innovation and marketing work hand in
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What is content writing? Better yet, what is a content writer? When trying to answer this question you’ll come across a variety of definitions. Some
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Clubhouse is an up-and-coming, invites-only, audio social media that was launched in mid-2020 (only on iPhone for now). Simply put, it is a live podcast
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While a website is essential to a business, everyone uses it to achieve different goals. Some might use their business website to increase brand awareness,
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Marketing dynamics have changed dramatically in the past year, in the wake of a global pandemic, providing an ever-growing reason to be aggressive in your
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Influencer marketing has been around for a while, however, has often been seen as a B2C tactic; leading to its slow acceptance in B2B circles.
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Source: Marketing Eye Atlanta These days, it’s harder than ever for businesses to attract the attention of their audience. No matter how good the products
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Email marketing is one of the major digital marketing strategies built on sending emails, developing, and maintaining relationships with existing and future clients. An effective
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In light of the pandemic, it has become nothing but obvious that businesses need to rethink their marketing strategies and digitalize their business. With many
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Source: Marketing Eye Australia Go-to-market strategies that are well thought through, strategic by nature and research-backed have a higher likelihood of success than those that
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