The pandemic came, arrived and pushed businesses to think differently especially with how they interact with technology especially in light of marketing. A McKinsey and
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As an industry set to balloon to nearly $7.4 billion in value on Instagram alone, influencer marketing is showing no signs of slowing down in
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What is the point of sending hundreds of marketing emails to your target audience, but they never open it? It's a waste of money, time
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Do you know that, according to Facebook’s analytics, there are now more than 50 million small businesses using Facebook Pages to connect with their customers
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I am currently in my final year of a marketing degree at University and amidst my first internship program. However, one sinister thing has quickly
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The two words “sales” and “marketing” are often used interchangeably in a business environment. But do you know they carry very different goals and functions?
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LinkedIn marketing is the practice of using LinkedIn to make connections, improve brand awareness, generate leads, promote business relationships and partnerships, share content and drive
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Marketing automation is about turning your marketing practices or communication with customers into processes that are systemized and automated. It brings value to businesses by
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2020 witnessed a massive digital migration as everything shifted to the virtual space, easily fast-forwarding the anticipated digital transformation by years. As of last year,
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Your boring ad copy is killing sales! I know how you feel. If I saw this pop up on my lunch break, I would be
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Content marketing has become increasingly crucial to businesses these days. “Whether you choose to create something for your buyers or not, they’re going to consume
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Digital marketing is becoming more important than ever. But not every business owner is aware of how vital digital channels are for expanding business reach
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