As the world becomes increasingly digital, the role of the traditional marketer is near dead. Digital marketing is taking over, and companies must embrace its offerings. Digital
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When a consumer problem comes to mind, it's usually followed by a quick Google search to find a solution to the problem. In a highly
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Technology has enabled marketing to become increasingly automated. Technology once only reserved for big, capital-intensive companies, has now become more accessible for small to medium
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Marketing has seen a significant shift over the years - from the types of mediums used, to the intricacies of content developed. Advancements in technological
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In today's corporate world, change is an unavoidable reality. One of the most sought-after management abilities is the skill to master and exploit change, this
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There is no doubt that the world we live in today is staggeringly different from the world that businesses were operating in 20 years ago.
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What is data-driven marketing? Data-driven marketing is a strategy that focuses on the approach of optimizing brand communications based on customer information. This looks at
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