Marketing has seen a significant shift over the years - from the types of mediums used, to the intricacies of content developed. Advancements in technological
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In today's corporate world, change is an unavoidable reality. One of the most sought-after management abilities is the skill to master and exploit change, this
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There is no doubt that the world we live in today is staggeringly different from the world that businesses were operating in 20 years ago.
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What is data-driven marketing? Data-driven marketing is a strategy that focuses on the approach of optimizing brand communications based on customer information. This looks at
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There are a number of reasons why a marketing strategy fails. Discover what they are to avoid making costly mistakes and secure the success of
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The purpose of marketing is to link your company's value to the appropriate consumer base. It's a basic concept with a million distinct strategies involved. Knowing
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What is a marketing strategy? A marketing strategy is essentially a framework that outlines your company's long-term direction and marketing objectives – typically leading to
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Everyone wants a website that sees a lot of traffic, high engagement and a high conversion rate. Unfortunately, with over 1.86 billion websites online, creating
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Big data is crucial to the success of any marketing campaign, especially in today's modern-day. Big data enables precise identification of a target demographic and
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Whether you are looking to build a new start-up website or make your current site more effective, understand how and what to do when creating
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…without marketing, of course. If you think your business can succeed without marketing, think again. Marketing is necessary for every stage of business operations: attracting
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With marketing budgets among companies rising and the global marketing environment becoming harder to create differentiation, the basic marketing tools we once used are no
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