It is important for companies to update marketing strategies with the ever-changing landscape of marketing online, especially with the growth of online digital assets such
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The world is abuzz with hype over how customers will experience brands through the metaverse and with the likes of Facebook and Microsoft throwing their
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Successful marketing is subjective and will mean different things to different businesses and organizations. In 2022, with the effects of the COVID-19 pandemic still likely
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A marketing strategy refers to a business’ overall game plan for reaching prospective consumers and turning them into customers of their products or services. Given
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Marketing is a vital function for any business that wants to create value, build relationships, and influence behaviour. Marketing is also a dynamic and competitive
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