In marketing, a unique value proposition can be defined as a concise statement demonstrating the benefits a company provides to its customers with its product
Read more
In 2023, a market with characteristics of high transparency and high authenticity will be favored by people. More than ever before, consumers will prioritize privacy,
Read more
Do you have favorite celebrities? Have you bought anything that they endorsed? I still remember when Fenty Beauty launched its first product in Sephora; each
Read more
As technology progresses, AI (Artificial Intelligence) is being utilized more and more in everyday life. AI is expected to grow approximately 54% each year, meaning that
Read more
No matter the turnover and niche, a company must have a well-designed marketing strategy. It is the foundation for building a profitable business. But unfortunately,
Read more
Market development, market research, product distribution, sales strategy, public relations, and customer support are all part of marketing. Marketing is required at all stages of a
Read more
What we have come to realise is that companies are facing uncertain times and unlike the pandemic, the way we react to the changes in
Read more
What traditional marketing do you remember? Do you miss it? I remember the days I sneaked into my room after the party, finding my grandpa
Read more
Diversified marketing strategies work, but not when you try to use all of them at once. Finding the right balance and choosing a tailor-made strategy
Read more
What is Google’s Ads Data Hub? Google’s Ads Data Hub is a cloud-based service that allows advertisers, agencies and measurement partners to conduct customized analyses
Read more
Finding the ideal marketing plan for your company has grown more difficult due to the present obsession with marketing methods. A robust marketing strategy will
Read more
