Before digital marketing has taken over social media, social media was only a platform for people to connect and virtually socialize. Businesses were using traditional
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Any social marketer can attest to the fact that optimizing posts is a time-consuming task. Trying to find the perfect hashtags, creating custom images or
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Marketing is an integral part of any business. A Marketing Strategy refers to all the marketing efforts a company undertakes to attract new customers for
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When scrolling through social media newsfeeds, don’t we all take a quick peek into a new brand’s profile and tap the ‘follow’ button from time
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With so many marketing channels available, it can be hard to narrow down on the ones that can earn your Business-to-Business (B2B) the best ROI.
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In 2009, a now well-known slogan was introduced by Apple – ‘There’s an App for that’. The catchphrase was referring to the number of apps
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As the digital age has revolutionized the way we interact with each other, marketing has evolved to meet the changing demands of consumers. This evolution
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Amongst marketers, there is a consensus when talking about the distraught feeling of when so much effort and time is put into a piece of
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Marketers are always having to learn, adapt, adjust campaigns, and address a range of challenges. Today, marketing is so fast paced that it can be
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We are all looking for the next big thing, as we’ve seen a digital reform throughout all industries and how vital it is to have
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It's the time of year when you may have noticed a few EOFY signs in stores around you. The end of the financial year presents
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