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Intelligent technology solutions are being quickly adopted by many businesses to promote operational efficiency and enhance the customer experience. Artificial intelligence (AI) marketing platforms are typical of

In marketing, a unique value proposition can be defined as a concise statement demonstrating the benefits a company provides to its customers with its product

Do you have favorite celebrities? Have you bought anything that they endorsed? I still remember when Fenty Beauty launched its first product in Sephora; each

No matter the turnover and niche, a company must have a well-designed marketing strategy. It is the foundation for building a profitable business. But unfortunately,

What we have come to realise is that companies are facing uncertain times and unlike the pandemic, the way we react to the changes in

Diversified marketing strategies work, but not when you try to use all of them at once. Finding the right balance and choosing a tailor-made strategy