Best ways to market a B2B business selling Mitel solutions
When opposed to selling to end users (B2C), selling to other businesses (B2B) may be a challenging endeavor, particularly when the item or service being marketed is intangible. In most cases, people worry more about the quality of the goods than the advantages that the purchaser would get from purchasing it. Following these procedures would be helpful for anybody selling Mitel solutions to other companies.
-
Perform your research about the business’s current requirements:
The business that you are attempting to sell to ought to be a good user of the items that you are offering, as this will increase the likelihood of a successful sale. You have a responsibility to learn all there is to know about the company you are aiming to do business with, including the kind of their firm, the locations of their offices, and most significantly, the size of their organization. You will have a better understanding of their need to operate using cloud technology as a result of researching this.
-
Educate your client on the advantages of integrating your service to their business.
It is extremely vital to inform the customer about the functions and services that will be provided by the product that they have purchased from you. The most effective method for training them is to make them aware of how their previous methods of operation may now be improved upon in both effectiveness and efficiency. This seemingly simple contrast may serve as a moment of epiphany for your customer. As was said previously, the aesthetic appeal of your product is not going to be a primary concern for your customers. They will only concentrate on what kinds of business problems can be solved by subscribing to your products and services.
-
Stand behind your prices and be flexible in your offerings.
Maintaining your adherence to the prices at which the market is now trading is very useful to you. If you want to increase your sales volume, lowering your profit per unit is the way to go. It is in no one’s best interest to lag behind their rivals. Nevertheless, doing so will position your entire profit curve ahead of that of your competition. Trust in your brand and loyalty to it are likely to rise as a result of this.
Being adaptable with your products is an additional method for developing customer loyalty that can be used in addition to lowering pricing. You need to be flexible with the notion if a firm, for example, wishes to utilize their own personally acquired devices with your software already installed on it. You should also charge the company appropriately. This guarantees that a high level of client satisfaction is achieved with the quality of services provided.
-
Honesty is the best policy. Served by YOU!
Because clients are primarily concerned with the business solutions offered by your product and not the way it seems visually, you need to be absolutely honest about what your goods can and cannot give. Even if your customers make a purchase, there is a good chance that they will cancel their subscription once they discover that the product in question does not in fact deliver the service that was advertised.
You need to ensure that you, and not your salesman, are the one who displays honesty in order to get the most results from being honest. It is exceedingly difficult for customers to place their confidence in salespeople because of their poor reputation. They will sing the product’s praises in order to meet their daily sales quota, even if they are aware that the product will not be able to fulfil the function that is expected of it. Because of this, customers will have a higher level of confidence in you if you make the effort to visit them in their place of business.
Think about participating in a sponsorship program if you want to raise your profile in the industry. The most effective strategy to sell your Mitel solutions is to work with social media influencers. Think about generating material on subjects such as the future of work, digital transformation, working remotely, and other related issues. You will also be able to locate the influencers that are the greatest match for your brand and have a large number. Utilize channels such as YouTube, LinkedIn, and Instagram to increase the number of people you can reach within your sector.
Written by Akash Soni
Image Source: shutterstock_2139244457
