7 Marketing Strategies Every Business Must Deploy This Month
With marketing being an ever-changing landscape of trends and ideas, analyzing your marketing strategy regularly is a good way to keep on top of your competition. Many marketing strategies, especially online and digital oriented strategies, have moved passed the phase of fad to being recognized as pillars of modern marketing. Other strategies fill a niche in you marketing efforts that might not set the world on fire but will subtly elevate your campaigns and abilities beyond what others can match. Adaptability is a key component of successful marketing campaigns and being knowledgeable on and comfortable using a variety of techniques and practices is a great way to increase your adaptability.
Here are 7 marketing strategies that you need to incorporate this month.
1. Blogging
Blogging is one of the best ways to get your name out there and be seen by your target audience. Posting regular blogs improves your SEO, but also shows your potential customers that you have a depth of knowledge on topics related to your business. Blogs are a great place to put a call to action that directs readers to your business. They are also a great source of engagement, as readers may share the post or leave a comment if they enjoyed the content.
2. Website Optimization / SEO
Optimizing your website and SEO is the best way to increase traffic to your site. SEO, or search engine optimization, is the process of changing the content of your site so you appear higher on search engine result pages like Google. Optimizing the content of your site involves using keywords in your posts, using meta tags (such as titles, descriptions, and keywords), having people click on your site and stay on your site, and much more. You can learn more about SEO in our blog here.
3. Webinars and Speaking Opportunities
Webinars and speaking opportunities provide similar value to your business. Webinars are online seminars, and they are a great way to get eyeballs on your business. By partnering with relevant webinars, you can demonstrate your capabilities and expertise while exposing potential customers to your products and services.
Speaking opportunities are like webinars with the obvious difference being they are in person rather than digital events. They provide an opportunity to not only present to potential clients but also to network with your target audience face-to-face, allowing for connections to be made in a more personal manner.
4. Social Media
Business social media accounts are very common now, as most companies have realised the power that these platforms hold. If you are not already on social media, then you need to get on their ASAP. Social media platforms are a great place to connect with your customers and keep them aware of your business, while also allowing new customers to discover your business no matter where they are.
It’s likely that you already have your business social accounts set up and therefore you may think that there is nothing more to do for you. But you should make sure that you are effectively utilizing these platforms for your business. Strategies like running giveaways are a great way to increase engagement. You might want to think about partnering with companies that offer products that can be used alongside your own to create a more enticing prize, while also networking with other businesses that you can work with again in the future.
5. Email Marketing and Newsletters
Email marketing remains as one of the most effective strategies at selling customers on the value of your brand and keeping people engaged with your brand between purchases. This keeps you at the top of their mind when they make another purchase of the same or similar products.
Newsletters are a great piece of content to send to people that can keep them aware of your brand while also allowing you to demonstrate your capabilities and accomplishments. Sending out a newsletter every week or two is a fantastic strategy for customer retention. Some content to consider including in a newsletter might be updates on what’s happening at your company, recent updates like awards, partnerships, or successful campaigns, as well as written pieces about topics related to your products.
6. Networking Events
Networking events are a great way to grow your contact list and meet people that could become customers or partners for your business. Google is your best bet for finding these events. While networking meetups have some drawbacks, such as consuming a lot of time and energy for little immediate return, they are a great way to show off your brand and personality to people and can help your business grow.
7. Reviews and Testimonials
Customers want to make informed decisions when making a purchase. A great way to add validity and trust to your brand is to include reviews and testimonials on your website and social media pages. Reviews are often handled by a third party, like Google or Facebook, but can be displayed on your site and put on social media platforms to show people that your previous customers have been satisfied with their experience.
Regularly reviewing and updating your marketing strategy is the best way to be flexible in your marketing efforts, allowing for more successful campaigns and better outcomes. With the right strategies at your disposal, you can meet the marketing challenges that you face with confidence and come out in the best possible position to succeed. Strategies such as blogging, website and search engine optimization, webinars and speaking opportunities, social media, email marketing and newsletters, networking events, and reviews and testimonials are some of the strategies you should implement this month to get the most out of your marketing.
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