Robotic Marketer Blog Posts from December 2024 - page 2
Future of marketing: The role skill testing plays in the hiring process
The landscape of marketing is continually evolving, shaped by technological advancements and a competitive job market. In the quest for excellence, companies are seeking more effective ways to recruit proficient talent. At the heart of this recruitment revolution lies skill testing, a dynamic ...
How AI-Powered Analytics Drive Smarter Marketing
Today’s businesses are flooded with data—from social media metrics and website analytics to customer feedback and beyond. The true challenge lies in converting this vast influx of information into actionable strategies that deliver measurable results. For technology companies, where ...
OpenAI launched its “12 Days of OpenAI” campaign
In December 2024, OpenAI launched its “12 Days of OpenAI” campaign, showcasing new features and products that are important for entrepreneurs and marketers. This blog takes a closer look at each feature, the marketing strategies used in the campaign, and why these updates matter to ...
How marketers are using AI in 2025
Artificial intelligence (AI) is changing how marketers do their jobs, bringing big changes to strategy and execution. By 2025, AI’s growing abilities are expected to transform many parts of marketing. From personalizing customer experiences to automating tasks, AI will help businesses connect ...
Fastest Go-To Market Strategy For Technology Businesses
Technology businesses work in a fast-paced environment where being ready for the market quickly can determine success. A strong go-to-market strategy is essential for introducing products and services effectively. Using marketing software, especially AI tools, can greatly speed up this process. ...
How to improve efficiencies in marketing function
Marketing is a crucial part of any business, driving growth and success. With the rapid progress in AI and automation tools, marketers now have more opportunities to improve efficiency. Professionals are always looking for ways to make their marketing efforts more effective while saving time ...
How to audit your marketing department
Auditing your marketing department is an important practice that can greatly impact your business’s performance and growth. It helps companies use resources wisely and make sure their strategies match their goals. According to a 2023 HubSpot report, 53% of marketers regularly audit their ...
Uncovering Xerox’s Campaigns on Demand
While many marketers are trying to bring print back into their strategies, Xerox’s “Campaigns on Demand” service has become a top tool in their tech stack. This service blends print and digital marketing, allowing businesses to create personalized campaigns easily. It uses ...
AI-Driven Marketing Strategies for E-Commerce: Boosting Sales and Enhancing Customer Experience
As e-commerce continues to grow at a rapid pace, the competition to attract, engage, and retain customers is more intense than ever. AI-driven marketing strategies provide e-commerce businesses with a powerful edge, enabling them to understand customer behavior, personalize experiences, and ...
How to Create a Data-Driven Marketing Plan with AI Tools
In the contemporary business landscape, data has become an indispensable asset for marketing. Leveraging AI tools to create a data-driven marketing plan can significantly enhance your strategy’s precision and focus on results. These tools utilise predictive analytics to gain insights into ...
