Robotic Marketer Blog Posts from October 2024 - page 3
What are ‘Healthy Marketing Practices’?
When rethinking your marketing function in your business, healthy marketing practices are critical to performance, culture and creativity. With AI technology progressively integrating into marketing strategies, the need for robust, data-driven methodologies cannot be overstated. Healthy ...
Winning SAP go-to-market strategy for SAP S/4HANA Partners
The SAP S/4HANA suite offers remarkable opportunities for businesses across various sectors, including manufacturing, distribution, life sciences, and logistics. For SAP Partners, formulating a winning go-to-market strategy is paramount to harnessing the benefits of this leading enterprise ...
Creative Marketing Strategies for Local Retail Businesses
Local retail businesses play a crucial role in the fabric of neighbourhoods, providing a unique touch that large chains often miss. With the right marketing strategies, local retailers can attract new customers, retain existing ones, and foster a sense of community that drives long-term ...
Why Sales and Marketing Teams Need to Focus on the Data
In an era where markets are more competitive than ever, the reliance on intuition alone can no longer suffice for sales and marketing teams. Data has emerged as the cornerstone for informed decision-making and strategy development. Understanding and leveraging data insights can help ...
How to set your leaders up to appreciate the marketing function
Understanding the value of marketing within a company is essential for an organisation’s success and leadership. The marketing function, when properly appreciated and utilised, can significantly impact the overall growth and profitability of a business. Leaders, however, might not always see ...
How to set the Foundation for your Marketing Team to have a Healthy Relationship with Data
The Importance of Data in Marketing Strategy In today’s business world, data has become an essential asset for every marketing team. The ability to collect, analyse, and interpret data profoundly influences the success of marketing strategies. However, many teams face challenges in ...