Robotic Marketer Blog Posts from December 2022 - page 2
What Role Does Martech Play in Your Marketing Budget?
Martech is short for marketing technology. It refers to the software that marketers use to optimize their marketing strategy, achieve their objectives and improve performance. A Martech stack is used to refer to a grouping of marketing technologies that a business uses. These technologies ...
Do marketing metrics show the true picture?
Metrics are crucial. They establish operational discipline, aid in evaluating the efficacy of critical tasks, and confirm that the objectives of the business are being met. For marketers, metrics can convey important messages. They convey messages about how we evaluate our impact on the ...
6Ps of B2B Marketing
What is Marketing Mix, and how is it different for B2B? The four Ps of marketing makes up what is known as the marketing mix. Many people need to realize that the 4Ps are more often linked with business-to-consumer (B2C) marketing than business-to-business (B2B) marketing. There are two more ...
5 effective ways of marketing for Mitel Partners
There is no industry in which the interoffice telephone system is not an integral element of the overall marketing plan. Even though it might simplify their advertising efforts, some businesses need to evaluate the significance of the technology they have invested in. Below are five practical ...
10 Most Effective Marketing Strategies for SAP Partners
As an SAP partner, it is your role to provide strategic business consulting, system design, solutions integration, and project implementation of SAP solutions. To achieve this effectively, you must have an effective marketing strategy. Having done more than 200 marketing strategies for SAP ...
The Ultimate Guide to Data-driven Marketing Strategy Development
Data-driven marketing is a set of tactics and techniques that make extensive use of data obtained through customer interactions. Let us explore what data-driven marketing is and how you can develop a data-driven marketing strategy for your company. We recommend exploring and following the five ...
What is AI Marketing? Do I Need It?
Intelligent technology solutions are being quickly adopted by many businesses to promote operational efficiency and enhance the customer experience. Artificial intelligence (AI) marketing platforms are typical of these clever solutions. These platforms allow marketers to develop a more ...
Does My Small Business Need A Marketing Strategy?
There is no denying it, the answer to that is yes! Although this blog focuses on start-ups and small businesses. It is essential to remember that a marketing strategy is an essential component for all businesses’ success regardless of their type, stage, and size. We cannot operate or hope to ...