Robotic Marketer Blog Posts from August 2022 - page 2

The term ‘branding’ is defined as a marketing concept that shapes people’s perceptions of companies and their products within the marketplace. Typically, it comprises of a brand name, tagline, logo or symbol, and design. Branding also refers to the company’s core principles and the ...

Lead generation ranks as one of the highest priorities for companies that work in Business to Business (or B2B) sectors, and this is doubly true for professional services businesses. These companies spend a lot of time and resources on lead generation since increasing revenue is linked to ...

The social media giant’s 2 billion active users and millions of business pages represent the ultimate stomping ground for marketing looking to draw attention to their brands. With 82.7% of the Australian population claiming to be ‘always active’ on Facebook, the platform boasts the most rabid ...