20 AI Technologies for Marketing Teams to Boost ROI

1. Robotic Marketer

The foundation of a smart marketing strategy. Robotic Marketer is a game-changer for businesses looking to develop and manage marketing strategies efficiently. Its AI-driven platform not only creates comprehensive marketing strategies but also tracks their performance, provides a digital dashboard for actionable insights, and automates content creation. Robotic Marketer empowers teams to adapt strategies in real time based on performance metrics, enabling precision targeting and optimal resource allocation. For teams using Google Ads or PPC campaigns, Robotic Marketer’s robust analytical capabilities set it apart, providing in-depth analysis of ad performance, keyword impact, and budget utilisation. This holistic approach makes Robotic Marketer the ultimate tool for scaling ROI and driving measurable growth.

2. ChatGPT

The ultimate content creation tool. ChatGPT has become indispensable for marketers and has truly redefined content creation. Whether it’s generating ideas for white papers, crafting ebooks, or developing detailed sales and marketing playbooks, ChatGPT streamlines the research and writing process with incredible precision and speed. I personally love ChatGPT for its versatility, which allows teams to create compelling, high-quality content at scale. Its latest features, released in December 2024, include advanced content summarisation tools, automated social media content generation, and enhanced integration with marketing platforms like HubSpot and Salesforce. These updates make it even easier for marketers to develop cohesive campaigns, repurpose content across channels, and ensure consistency in brand messaging. It’s not just a tool—it’s a creative partner that saves time, boosts creativity, and inspires innovation in ways that were unimaginable just a few years ago.

3. Riverside.io

Professional-grade podcasts and webinars. As video and audio content gain traction, Riverside.io provides marketers with a reliable platform to produce high-quality podcasts and webinars. Its AI-powered features, such as automatic transcription, noise suppression, and the ability to create short clips with no editing, make content production seamless. This genius functionality is a lifesaver for marketers looking to quickly repurpose content for multiple channels, amplifying reach and engagement without added effort.

4. Nimble

A smarter CRM solution. Nimble combines AI with customer relationship management, helping marketing teams organise and nurture client relationships. Its ability to integrate with social media and email tools enables a holistic view of customer interactions, streamlining lead generation and follow-ups.

5. Canva

Visual content made easy. Canva’s AI-powered design suggestions and templates empower marketers to create visually appealing graphics for social media, blogs, and advertisements. Its intuitive interface ensures that even non-designers can produce professional-quality visuals. While Canva is excellent for the basics, it does not replace a professional graphic designer and is not recommended for preparing materials intended for print.

6. Vidyard

Personalised video marketing. Vidyard uses AI to help marketers create and distribute personalised video content. Whether for email campaigns, social media, or landing pages, Vidyard’s analytics provide insights into viewer engagement, optimising video performance.

7. Adobe Sensei

AI-driven creativity. Adobe Sensei enhances creative tools like Photoshop and Premiere Pro with AI capabilities, enabling marketers to automate editing, generate design recommendations, and optimise content for various platforms.

8. Hootsuite Insights

Social listening powered by AI. Hootsuite Insights uses AI to analyse social media trends, track brand sentiment, and identify engagement opportunities. However, Hootsuite has become increasingly overpriced, making it one platform marketers may consider switching off in 2025 as they look for cost-effective alternatives.

9. Pathmatics

Pathmatics provides detailed insights into ad performance and competitor strategies. By leveraging AI, marketing teams can refine their advertising efforts, ensuring maximum ROI from their campaigns. Its in-depth analysis of ad spend, creative performance, and competitive benchmarking helps marketers identify trends and make data-driven decisions.

10. SEMrush

SEO and content marketing optimisation. SEMrush uses AI to provide actionable insights for improving search engine rankings and content performance. While its tools for keyword research, backlink analysis, and competitor tracking are helpful for driving organic traffic, it lacks the necessary capabilities for developing comprehensive marketing strategies. Additionally, SEMrush is considered an overpriced option, especially with Google expected to release a competitive, free platform in 2025 that may replace it for SEO purposes.

11. Sprinklr

Contact centre-focused marketing. Sprinklr’s AI capabilities are particularly effective for contact centre-related marketing, allowing teams to manage and optimise customer interactions. While it provides robust tools for handling multiple channels, its strengths are most evident in contact centre operations. It lacks the necessary capabilities for developing comprehensive marketing strategies, making it a limited choice for broader marketing needs.

12. Marketo Engage

Marketing automation at its best. While Marketo Engage offers AI tools to personalise marketing efforts across email, social media, and web, the preference shifts towards Campaigns on Demand by Xerox. With its new AI dashboard capabilities and the added ability to print, Campaigns on Demand enhances automation, providing unmatched value to marketing teams.

13. HubSpot

CRM and email marketing tool. HubSpot excels in customer relationship management and email marketing, providing teams with the tools to manage leads, automate email campaigns, and track engagement. While not an all-in-one solution, its CRM capabilities make it a strong choice for streamlining client interactions, though it falls short when it comes to developing comprehensive marketing strategies.

14. Pictory

AI-powered video creation and editing. Pictory simplifies the process of creating short-form videos and highlights from longer video content using AI. It’s ideal for turning blogs, webinars, and podcasts into engaging, shareable video snippets. With its intuitive interface and automation, Pictory saves time and boosts engagement across platforms.

15. Drift

Conversational marketing. Drift uses AI-powered chatbots to engage website visitors in real-time, qualifying leads and providing personalised experiences. Its ability to integrate with CRM systems ensures a seamless customer journey. For B2B applications, Drift excels at lead qualification and account-based marketing by personalising communication with key accounts. In B2C, it enhances customer support and provides tailored shopping experiences, ensuring 24/7 availability for global audiences.

16. Phrasee

AI-powered marketing language optimisation. Phrasee helps marketers craft compelling email subject lines, social media ads, and other campaign content using AI. By analysing language performance data, Phrasee generates optimised text that resonates with target audiences, improving open rates, click-throughs, and overall campaign effectiveness. Its user-friendly platform ensures that marketers can quickly adapt their messaging to achieve better results.

17. Persado

AI-powered copywriting. Persado generates data-driven copy for email campaigns, ads, and social media posts. By analysing audience engagement, it refines messaging to ensure maximum impact. Competitors to Persado include Copy.ai and Jasper, both of which provide similar AI-driven tools for content creation. While Persado focuses heavily on audience engagement metrics for copy optimisation, these competitors are often praised for their versatility and broader content generation capabilities.

18. Sendible

Social media management made simple. Sendible’s AI-powered tools help marketers schedule, track, and analyse social media content, optimising engagement and reach. Meanwhile, Hootsuite—once a market leader—has become increasingly overpriced, making it one platform marketers may consider switching off in 2025 as they look for cost-effective alternatives.

19. Optimizely

This is the AI for A/B testing. Optimizely leverages AI to test and optimise website and campaign elements, ensuring the best possible user experience and conversion rates. Competitors in the A/B testing and optimisation space include VWO (Visual Website Optimizer), which offers similar features for testing website elements, and Adobe Target, known for its robust integration with other Adobe marketing tools. While Optimizely excels in ease of use and flexibility, these competitors provide strong alternatives depending on specific business needs.

20. Google Analytics 4

Smarter web analytics with cutting-edge AI features. Google Analytics 4 (GA4) leverages advanced AI capabilities to offer predictive insights, deeper audience segmentation, and enhanced cross-platform tracking. Its machine learning algorithms identify trends and forecast user behaviour, enabling marketers to proactively adjust campaigns and resource allocation. With the introduction of Google’s new AI-driven Smart Insights and Conversion Modelling features, GA4 allows businesses to measure the impact of marketing efforts even in environments with limited cookie data. These innovations ensure compliance with evolving privacy standards while maintaining robust data analysis capabilities. Additionally, GA4’s integration with Google Ads provides seamless data sharing, allowing marketers to refine audience targeting and ad spend optimisation with unparalleled accuracy.

The Future of 20 AI Technologies in Marketing

The 20 AI technologies are revolutionizing the marketing industry, empowering teams to work smarter, not harder. By adopting the right tools, marketing professionals can enhance their creativity, improve efficiency, and achieve measurable results. Robotic Marketer stands at the forefront of this transformation, serving as the foundation for developing data-driven strategies, managing performance, and creating impactful content. With the support of these top 20 AI technologies, marketing teams are poised to drive unprecedented ROI and shape the industry’s future.