10 Marketing Strategies You Need in 2022

Over recent years there has been a significant change in the way we promote a business and how we leverage marketing to drive sales and generate leads. Digital marketing in particular is now in full swing and has accelerated with the pandemic and recent advancement of technology. It’s critical that your business not only plans its marketing for 2022 but develops an implementation plan to ensure every marketing strategy and tactic is followed through in order to reach both short-term and long-term business objectives.

If you’re looking to enhance your marketing, improve brand awareness and amplify your brand, here are 10 marketing strategies your business needs in 2022.

1. Incorporate Video Marketing

As the saying goes an image can paint a thousand words… but a video can paint a hundred thousand. After unleashing its power in television and movies, video is now conquering the entire digital space and will continue to in 2022.

Your business should capitalize on this chance to attract your target audience and develop new leads. According to HubSpot, 86% of businesses already use video as a marketing tool in 2021, which means in 2022 more than 80% of online traffic will be related to video content. As a result, it’s vital that your business is utilizing video content on social media platforms and on your website to increase brand awareness and attract new customers. By taking advantage of both long and short video content, you can hook the audience and encourage a call to action whether that be a landing page to your website or a link to an event page.

2. Social Media Content Will Become Even More Important 

Social media sites such as Facebook, Twitter, and LinkedIn have been around for years. They have all changed drastically since their launch. Social media has become even more visually driven. This means that your company needs to ensure you have engaging and relevant images on your social media posts and website. Content that has relevant images get 94% more views than those without. This trend is something your company must adapt to increase views, traffic, and sales.

3. The Rise of AI 

AI has already started growing tremendously, and there’s no sign of it slowing down. Many businesses have already started incorporating it into their marketing strategies. AI helps to try and reduce operational costs, increase efficiency, grow revenue, and improve customer experience. Marketers are exploring ways how AI can help predict what the customer is going to buy, just from being on your site. This advancement in technology is going to change our market, your business must ensure they use this tool.

4. Hybrid Events 

As we start to move back to face-to-face events, it’s vital to incorporate the option to join virtually at seminars, conferences, and other business events. Hybrid events combine in-person and virtual components, making them more sustainable and accessible. Having the capability to create a hybrid event allows you to reach a wider audience and encourages participation from any location.

Companies looking to host events should strategize, encourage innovation and creativity, and provide an environment in which individuals have the opportunity to interact and network with peers and other professionals. As we enter a new ‘normal’, hybrid events will be popular which means your business should prepare to develop marketing collateral that caters to both online and in-person participates.  Planning to host and attend hybrid events, means that your business is able to reach a larger audience, network with peers and generate a greater number of leads which is imperative to capitalize in marketing.

5. Meta is Everywhere

If you’ve read the news lately, then you have probably heard about the metaverse. Especially after the news about Facebook changing its name. The metaverse is going to change the way brands market and advertise themselves. Your company must start experimenting with ways you can contribute to the metaverse. It’s going to be a great way to get your brand’s name and products out there. You must ensure you have a positive experience for your customers.

6. Use Influencer Marketing

Over the years, influencer marketing has grown exponentially. It is now one of the most popular and effective trends with the biggest ROI. According to Statista, “almost 4 out of 10 say they invest between 10-20% of their marketing budget into influencer marketing, and 1 in 10 brands say they invest more than 40%”. This trend is only going to keep growing in 2022. While you may anticipate businesses to engage in high-priced, macro-influencers with the greatest following, that is not the case, we learned that many marketers are instead preferring to hire less expensive, but highly engaging nano or micro-influencers. This is a great tactic to increase traffic to your business, and businesses need to take advantage of influencer marketing.

7. Non-Profit Engagement 

As the years go on, more and more consumers are looking to give support to companies that have a mission of making sure to give back in some way. I believe that the COVID-19 pandemic has instilled a sense of the importance of community and environmental values in customers.   Non-profit engagement is only going to increase, and your marketing plan should take part in this development. This trend is expanding your brand reach while engaging in advocacy for a non-profit. This is a win-win.  According to Mallory Erickson, a non-profit executive coach, these partnerships can help you reach a new audience around the globe. You should not confine your advocacy to the non-profit. Instead, adopt more elaborate efforts, such as making gifts or offering sponsorships, to get more effective results.

8. Mobile-First Marketing 

Over 6 billion people in the world have a smartphone. This means easy access to the internet, which is at their fingertips, literally. 79% of smartphone users have made a purchase online using their mobile device in the last 6 months. Your website needs to be programmed to adapt to whatever device is accessing it, to ensure it provides the most user-friendly experience. If your customers have trouble accessing your website through their mobile devices, you risk running them off.

9. TikTok Will Continue to Gain Brand Interest

TikTok is now one of the biggest social media platforms ever. With over 1 billion active users, your company needs to consider utilizing this tool. TikTok was created in 2016 and has already surpassed platforms such as Twitter and Pinterest. TikTok may not cater to your target demographic, but if it does, you should consider using it to your advantage. With the ability to create 15 seconds, 30 seconds, or a 3-minute TikTok you can utilize the short video marketing and potentially increase business.

10. Alternatives to Third Party 

Google recently stated that it is planning to phase out the support of third-party cookies. So, what does that mean for your business? You need to increase your efforts into first-party cookies. First-party cookies allow websites to collect the data, remember specific settings, and perform other functions that help provide a great customer experience. This allows businesses to target customers more closely with their products and services. By also providing personalized messages to persuade the potential customer that they are the ones to buy from.

With the way marketing trends are changing every year, your company needs to be on top of what the next big thing is. If you incorporate these strategies into your marketing strategy, you will surely be ahead of the game. If you have any questions regarding your marketing strategy or marketing campaign, get in contact with one of our marketing experts at Robotic Marketer today!